10 minutes is all you need 
Recently one of my author clients was featured on FOX News Boston. Before he was interviewed on camera he was nervous but was able to recall the media training that we put him through a few weeks earlier. That, along with a pep talk, and he was good to go.
Prior to a TV interview it is guaranteed the journalist involved will spend time preparing, writing down questions or goals for the interview either quickly or more in-depth as well as conducting some background research. As the interview subject it is important to undergo a similar preparation process to make the most out of your media opportunity.
One of the most daunting aspects of PR work is appearing on television. And yet for many businessmen and women, there comes a time when making a TV appearance becomes essential, either to counter negative publicity or to take advantage of the massive PR benefits appearing on TV can bring.
1. Use humor to relax and warm up your audience
The opening of your speech must grab the attention of your audience immediately. It must increase the interest of your audience and lead right into your topic. One way to begin is with a humorous story. There is a catch to this...the humorous bit must fit in with your topic. It can't be way out in left field completely cut off from the rest of your speech.
Don't launch your public relations outreach until you've had some media training and have prepared yourself to handle media interviews. If you're going to go through the work of launching a PR campaign, you owe it to yourself and your business to be prepared to fully maximize your media opportunities. Whether it's a TV, print or radio, interview, don't assume you can just wing it and hit a media home-run. With that in mind, the following are some interview tips to review before.
When considering whether to file a personal bankruptcy, a central issue for small business owners is how this filing will affect their business. Many business owners who seek to continue operating their business avoid filing bankruptcy because of this concern even when they need a relief from insurmountable personal debt. The answer to the question regarding the level of protection that their business will have depends on numerous factors such as whether the business is incorporated and whether the business has assets.
